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The beds are made in a spic and span manner, the pillows are neatly arranged, and the towels are placed systematically on the bathroom racks. The only thing missing is: The guests! This scenario is likely if your sales and marketing (SSM) team is slack and laidback or the marketing strategy is not correct.
Sales and marketing are important elements in the hospitality industry as they directly correlate to profitability of the property. The hotel's revenue can be maximized only if the strategies are correct. For achieving this you need to keep up with the latest hospitality marketing trends.
But how are sales and marketing strategies for hospitality industry different from any other business?
Suniil Bhatia, Director, Sales & Marketing, The Mirador Mumbai states, "The Basics are more or less the same with a focus on the Brand Identity and Emotion of the Hotel/Chain as the basis of the Marketing."
Sarath Sankar, Director of Sales and Marketing Angsana Oasis Spa & Resort, Bangalore is of a similar opinion. "However," he adds, "while the basic principles of marketing hold true across industries, the hospitality industry presents its own unique considerations. In addition to the traditional marketing mix of 'Product, Price, Place, and Promotion, the hotel industry adds three more "P's": People, Process Management, and Physical Evidence. When developing a marketing plan for a hotel, these factors must be carefully considered."
This story is from the July - August 2023 edition of Hotel Business Review.
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This story is from the July - August 2023 edition of Hotel Business Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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