Wedding Segment for Revenue Growth

After the big hiatus, the hospitality industry is seeing significant growth in wedding banquet operations. There is no doubt that the Indian Wedding industry is massive and one of the key business segments to contribute towards hotel catering and banqueting revenues. Several factors contribute to make this segment a profitable one, namely Décor, Food & Beverage and Service. Hence, the industry leaders aim to keep a step ahead in curating personalised wedding experiences to create a niche in the market.

- Sharmila Chand

Here we have hospitality stalwarts sharing their unique selling propositions for the segment, highlighting F&B trends and giving tips on how best to capture the market.

USP in Wedding Planning and Operations

Shuvendu Banerjee, General Manager, Crowne Plaza New Delhi Okhla

At Crowne Plaza New Delhi Okhla, we believe in blending timeless elegance with mesmerizing venues, extravagant decor, tailor-made experiences and innovative culinary offerings to curate a fairy tale wedding. Our diverse indoor and outdoor venues can host wedding events with up to 700 guests. We have recently renovated our spaces to add that extra vibrancy, warmth and eye appeal to the wedding festivities.

A few of the key highlights of our wedding offerings include:

Thematic experiences such as 'Haldi by the poolside' and 'Pheras under the stars' for picturesque setups.

Diverse curations range from the traditional 'SajanKoth Thali' to coursewise progressive dinners.

Regional cuisine-based menus for community weddings, by bringing in local chefs from the mainland.

Specialist event curators with an eye to detail for rituals for community-based festivities, such as Anand Karaz, Nikaah, Kalyanam & more.

Biswajit Biswas, General Manager, Fort Jadhavgadh, Kamat Hotels India Ltd.

Royal weddings at Fort Jadhavgadh are so extravagant that some might even mistake it for arrogance. But that's just the surface story, once you experience the warm hospitality, you will fall in for it and everything about it.

Royal Maratha Welcome with Dhol, Tutari and Aarti Tika - our bespoke experiences.

This is Maharashtra's first fort museum Gadh Heritage Hotel where the Aai Museum is Traditional and Royal Wedding Venue.

300 years old Lord Ganesha Temple within the Fort for grand rituals and traditions.