Digital marketing plays a vital role in the hotel industry by providing a powerful platform to reach and engage with potential guests. In today's digital landscape, where travellers increasingly rely on online platforms to research, compare, and book accommodations, a strong digital marketing strategy is essential for hotels to enhance their online visibility and attract bookings. Through techniques such as search engine optimization (SEO), content marketing, social media management, and online advertising, hotels can effectively target their desired audience, create personalized campaigns, and drive direct bookings.
Here are five amazing digital marketing resolutions you can take, to take your hotel revenue soaring...
1 USE AI TOOLS
The world is moving towards Al. Playground has launched Open Al, Chat GPT is taking advantage of it, and the world is taking advantage of it. As a hotel, are you taking advantage of AI? As a hotel, you might be listed on platforms like Goibibo, MMT Booking Yatra, and more, and you might be changing the price of your hotel manually as per demand and supply.
This story is from the July 2023 edition of Hotelier India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 2023 edition of Hotelier India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Big Fat Indian Wedding
With a slew of initiatives, hotels are ensuring that the wedding day is special for the couple as well as for the hotel's bottom line.
An Organization Of Rainmakers!!!
Rainmakers are revered for their ability to generate income (rain) for an organization by cracking deals, attracting clients/guests and holding on to them; often, for a lifetime... Revenue generation (rainmaking) is the job of everyone on the team.
Hospitality: A Rewarding Career Awaits
Delving into the roles and responsibilities that professionals in the field of hospitality can undertake in carving a rewarding career.
"India is my first baby!"
Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism, gets candid.
The Essence of Landscape Architecture
Innovative landscaping can enhance the luxury hospitality experience by enriching guest interaction with the natural world.
Teaching the Art of Tea
The first global tea artist from India, teaching the art of making and drinking fine tea, Susmita Das Gupta talks about her mission to make Indian specialty tea reach a global audience.
Feeding Profits
Food and beverage is driving revenues in hospitality in novel ways as hotels innovate with new-age experiences.
Acing the Revenue Game
Hotels are looking at new avenues to generate revenues that go beyond rooms and food.
The Power of Predictive Maintenance
A strategic approach to enable Indian hotels to become leaders in sustainable hospitality.
Shaping a Sustainable FUTURE
To mark the occasion of World Environment Day this month, we find out how the hospitality industry is paving the way for a greener, healthier tomorrow...
