FROM FUNCTIONALITY TO LUXURY

Minal Somany, brand custodian, Somany Ceramics, traces the evolution of tiles and sanitaryware in the hotel industry.

The Indian hospitality and hotel industry has undergone a remarkable transformation over the years. It's not just about providing a place to stay; it's about creating an experience, a memory, and an escape from the everyday. Amidst this evolution, tiles and sanitaryware have played a crucial role in redefining the aesthetics, functionality, and luxury quotient of hotels.

THE EARLY YEARS: FUNCTIONALITY COUPLED WITH SIMPLICITY

In the early years of the Indian hospitality industry, hotels primarily focused on functionality. Durability and easy maintenance were key considerations. Tiles, often simple and utilitarian, were chosen for their ability to withstand heavy foot traffic and the wear and tear of daily cleaning. Sanitaryware was selected for its practicality, aiming for longevity and ease of use.

THE SHIFT TOWARDS AESTHETICS

As the industry grew, there was a shift towards aesthetics. Hotels realised that ambience played a vital role in guest experience. Tiles started to evolve not just in terms of durability but also in design. Patterns, colours and textures became important. They weren't merely functional; they contributed to the overall theme and mood of the hotel. Sanitaryware followed suit, becoming more elegant and streamlined.

THE LUXURY REVOLUTION: TILES AS ART