MICE IS NICE

Hoteliers are betting big on MICE (Meetings, Incentives, Conferences and Exhibitions). MICE is becoming a big revenue driver in hotels.

- BINDU GOPAL RAO

India's strong and consistent economic growth has led to increased business activities and trade, resulting in a higher demand for conferences, seminars, and exhibitions that cater to networking needs. The expansion of domestic and international businesses in India has driven the need for various corporate events, including product launches, workshops, and meetings, contributing to the growth of the MICE sector. Hotels are an excellent choice for MICE as they provide a comprehensive package, including event spaces, accommodation, food and beverage, audio-visual equipment, event planning and technical support.

FACILITIES FIX

Cygnett Hotels & Resorts offer modern and latest technology integrated MICE facilities in its properties. Radisson Blu Palace Resort, Udaipur has built an in-house dedicated events team comprising extremely talented domain experts and seasoned professionals. The Taj Hotel & Convention Centre, Agra, seamlessly blends opulence with functionality, these facilities are meticulously designed to provide an unparalleled experience for a diverse range of gatherings. JW Marriott Chandigarh has state-of-the-art architecture that seamlessly blends innovation with sophistication, creating an unparalleled setting for events.