5 ways D2C Brands Can Leverage the Power of Technology

The direct-to-consumer (D2C) market in India is at an exciting juncture, with brands redefining how they operate, innovate, and engage with consumers. But what does the future look like for these brands as they adopt technology?

In a panel discussion titled 'Building a brighter future for D2C brands in India leveraging technology' at the India D2C Summit 2024 by IMAGES Group, founders including Richa Kapila, Co-founder, D'chica; Akash Valia, Co-founder, Secret Alchemist; Mohit Malik, VP & Head - Digital Business, Heads Up For Tails; Nitin Jain, Founder, Indi Gifts; and Mohit Rathod, Co-founder & Director, Truly Desi, moderated by SAP's senior customer advisory specialist, Anshuman Wahal shared their insights on the role of technology in future growth for D2C businesses.

The discussion highlighted that while technology is not a cure-all, it is an enabler for D2C brands looking to thrive. Operational efficiencies, Al-driven solutions, and strategic omnichannel approaches are the pillars supporting this growth. Whether a brand is in its early days or the scaling stage, those leveraging the right technologies and preparing for future trends will not just survive—they will lead the industry into the next era.

Here are 5 Strategies D2C brands can employ to leverage technology for growth...

1 Understanding Areas for Tech Intervention

Technology can help D2C brands grow in two areas: Customer experience and operational efficiency.