Ryan Babenzien and Arjan Singh, founders of NYC-based Jolie, set out to do the same for the showerhead, transforming a basic plumbing fixture into a $165 wellness tool to be coveted. The founders knew their new product had to look alluring-but it also had to appeal to customers' vanity. It does so, albeit indirectly, with an internal filter that removes contaminants the company says can undermine skin and hair health. Beauty obsessives are buying it. Jolie has sold more than 200,000 units to date and brought in $28 million in revenue in 2023 with no venture funding.
For design inspiration, Babenzien and Singh looked to the Rolex Submariner, the little black dress, and the Porsche 911. "We created a shape that is unique to us, but still doesn't look like a UFO in your shower," says Singh.
The faceplate is made of silicone-it has a softer look than metal and is easier to clean-with a hole pattern inspired by the Fibonacci sequence.
The company licensed a national database of water quality reports and offers free local water assessments through its website, so customers know exactly what their showerhead purportedly removes.
Jolie's $36 filters, which should be replaced every 90 days, provide a steady stream of recurring revenue: Last year, the company sold $5.5 million worth of them.

Beauty Filter

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Inc.

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The GLOW UP

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The Spa Surge

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.