Six years later, armed with a million subscribers, Yara co-founded the Los Angeles-based skin care brand Naturium. Its clinically tested products-billed as biocompatible and cruelty-free-soon landed in Target, which helped attract private equity investment. In 2023, with Naturium nearing $100 million in annual revenue, e.l.f. Beauty acquired it for $355 million. We spoke with Yara about selling and finding alignment with a strategic acquirer.
This story is from the November 2024 edition of Inc..
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This story is from the November 2024 edition of Inc..
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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