When someone pitches me a business idea, first I want to know whether they're trying to solve an actual problem. So many people want to convince me that they're solving a problem that doesn't exist. From there, I want to know why they're the best person to solve it and how they're going to do it.
This story is from the Winter 2022/2023 edition of Inc..
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This story is from the Winter 2022/2023 edition of Inc..
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