Jeremy Adams was worried. His 1-year-old daughter had spiked a 105-degree fever in the middle of the night, prompting the 46-yearold entrepreneur to call urgent care. Their advice: Find an electrolyte solution, and fast.
He rushed to his local 24-hour drugstore, where he found himself staring at a "fluorescent blue-colored liquid," baffled by its label. "It had a lot of different artificial ingredients that I didn't feel comfortable giving my kids in their daily life," recalls the father of two, "and I certainly didn't want to give it to my 1-year-old when she was sick."
This story is from the September 2023 edition of Inc..
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This story is from the September 2023 edition of Inc..
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