This is the story of a legendary father and his son from the Indian automotive manufacturing company that was launched with the vision to provide affordable transportation in India. Presenting Arun Firodia, who serves as the Chairman of Firodia Group of companies, the leading manufacturer and exporter of two-wheelers in India with an annual turnover of $500 million! A pioneer in putting affordable mobility within the reach of the Indian population, he brought convenience and refinement to scootering by giving a modernday shape, scale and scope to the Indian two-wheeler industry. His son Ajinkya Firodia, MD of Kinetic Engineering Limited, the flagship company, has added a new twist to the automotive industry with a business acumen and perspective that will have you in awe.
Beginning of a journey
The Kinetic Group was founded in 1972 by Shri HK Firodia, also called the 'Doyen of Automobile Industry' and God's own man. His son Arun Hastimal Firodia obtained B.Tech with distinction in Electrical Engineering from IIT Mumbai in 1965, before heading to the United States to complete his MS from MIT and MBA from Sloan School of Management. He joined his father's automotive manufacturing company as the second generation entrepreneur. Its flagship company, Kinetic Engineering Limited, began its journey in 1974 with the launch of India's first moped Kinetic Luna, a groundbreaking vehicle that became an instant hit as 'Chal Meri Luna'. "This was our idea of 'Service to the Nation' which surely was a precursor to Atmanirbhar Bharat as it was a 100 per cent locally made vehicle for India. From manufacturing Luna to creating world records with the Kinetic Honda, Kinetic Engineering never stopped innovating timeless products to contribute to its legacy," says Arun Firodia, Chairman, Kinetic Group.
This story is from the November - December 2022 edition of MARWAR India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November - December 2022 edition of MARWAR India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
A WARRIOR on Many Fronts
From becoming the first woman from the Marwari community to join the Indian Army to emerging as the pioneer woman paratrooper from the the Indian Army Dental Corps, Dr. Captain Reeta Rajkishor Biyani also known as Ritu Biyani, has had a journey of courage and resilience.
IN THE EYE OF THE TIGER
Seasoned adventurers embark on a safari through Ranthambore National Park, a prestigious UNESCO World Heritage Site. Here, ancient 400-year-old banyan trees and the grand Ranthambore Fort serve as a picturesque backdrop for encounters with the park's iconic inhabitant: The Majestic Tiger.
Where Royalty Resis
Gatore Ki Chhatriyaan-the ornate, domeshaped cenotaphs in Jaipur-never stop fascinating the discerning traveller.
Where Love Begins
Mothers are a beacon of love, strength and wisdom. They are our biggest role models. And special occasions are a chance to reflect on the unending love and sacrifices made by our mothers. As an ode to Mother's Day that falls in May, we get a cross-section of celebrities from the design industry to share their thoughts on their mothers.
Postcards from Rajasthan
With fashion labels capturing the captivating beauty of traditional weaves, we explore the portrayal of the exquisite Rajasthani Banjaran rhapsody.
The Lawver Who Loves Cooking
In her book Bapu’s Curries: Culinary Journey of a Father, Shreeparna Khaitan takes us through the culinary journey of her father Umesh Khaitan and his passion for cooking. Flip through the pages for an excerpt from the book and authentic recipes straight from a Marwari household.
Hold, Sip & Enjoy Your Cuppa
A tete-a-tete with Mishthi Aggarwal, Founder-CEO, 93 Degrees Coffee Roasters, the fourth generation of the Bikanervala legacy, and the only woman specialty coffee roaster in India.
50 YEARS OF SPREADING Happiness
With the business conglomerate Emami marking its golden jubilee in 2024, MARWAR India explores its successful journey that started back in 1974 in the humble lanes of Burra Bazaar in Kolkata. The only business group in India run by two partner families unrelated by blood, the brand is rooted yet global in its appeal. Over to Aditya Agarwal and Manish Goenka, Promoter-Directors, Emami Group, on celebrating five decades in the industry.
A Powerhouse from The East
Cosmic Birla Group is a tale of vision, entrepreneurship, and commitment to excellence.
The Rolex Renaissance
To mark the International Women's Day, a shout out to women watch aficionados to embark on a journey of alluring Rolex wristwatches and consider adding some of them, at least, to your existing collection.
