Become a Better Problem Solver by Telling Better Stories
MIT Sloan Management Review|Spring 2023
One of the biggest obstacles to effective decision-making is failure to define the problem well. Invoking the power of narrative and a simple story structure can help ensure that teams are solving the right problem.
Arnaud Chevallier, Albrecht Enders, Jean-Louis Barsoux
Become a Better Problem Solver by Telling Better Stories

LIKE MANY COMPANIES AT THE END OF 2021, a small European precision toolmaker was having trouble hiring and retaining talent. The executive team had a solution: Create a more attractive social space to encourage informal collaboration. But when the head of human resources presented the plan to the board which included one of this article’s coauthors), the directors were puzzled. They didn’t know what problem the redesign was supposed to solve.

In retrospect, their confusion was understandable. The executive team had not spelled out the extent of the company’s recruitment challenges or made clear the link between the social space and attracting talent. Rather than seeking approval for the new space, they should have been discussing the best way to make the company a more attractive place to work or, more broadly, how to assemble the talent they needed given the expanding competition for talent across industries.

This is a familiar pattern we have encountered in our teaching and executive consulting. In the face of complex problems and strategic decisions, executives often choose the wrong problem to solve. They focus on symptoms instead of causes, base their thinking on false assumptions and artificial constraints, and overlook key stakeholders. The answer, we have found, is to change the way the problem is defined. By doing so, business leaders can significantly expand their universe of alternatives and identify radically better solutions.

Seeking Problem Solvers

To find better answers, it is necessary to ask better questions. This is called problem framing. Often neglected, this initial step in the decision-making sequence sets the trajectory for generating alternative options. It is critical for two reasons: It can reveal new possible solutions, and it avoids wasting time, money, and effort on half-baked ideas.

This story is from the Spring 2023 edition of MIT Sloan Management Review.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the Spring 2023 edition of MIT Sloan Management Review.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM MIT SLOAN MANAGEMENT REVIEWView All
Ask Sanyin: How Do You Build for an Unpredictable Future?
MIT Sloan Management Review

Ask Sanyin: How Do You Build for an Unpredictable Future?

While the pandemic was a wild ride of uncertainty for me and many of my peers in leadership, it feels like we never regained our footing.

time-read
2 mins  |
Winter 2025
What You Still Can't Say at Work
MIT Sloan Management Review

What You Still Can't Say at Work

Most people know what can’t be said in their organization. But leaders can apply these techniques to break through the unwritten rules that make people self-censor.

time-read
7 mins  |
Winter 2025
Make Character Count in Hiring and Promoting
MIT Sloan Management Review

Make Character Count in Hiring and Promoting

Most managers focus on competencies when evaluating candidates but it’s character that will transform the DNA of the organization. Here’s how to assess it.

time-read
10+ mins  |
Winter 2025
Why Influence Is a Two-Way Street
MIT Sloan Management Review

Why Influence Is a Two-Way Street

Managers achieve better outcomes when they prioritize collaborative decision-making over powers of persuasion.

time-read
10 mins  |
Winter 2025
Know Your Data to Harness Federated Machine Learning
MIT Sloan Management Review

Know Your Data to Harness Federated Machine Learning

A collaborative approach to training AI models can yield better results, but it requires finding partners with data that complements your own.

time-read
9 mins  |
Winter 2025
How Integrating DEI Into Strategy Lifts Performance
MIT Sloan Management Review

How Integrating DEI Into Strategy Lifts Performance

Incorporating diversity, equity, and inclusion practices into core business planning can provide a competitive edge.

time-read
9 mins  |
Winter 2025
The Myth of the Sustainable Consumer
MIT Sloan Management Review

The Myth of the Sustainable Consumer

Companies that understand the different kinds of consumers for sustainable products can market to them more effectively.

time-read
10+ mins  |
Winter 2025
A Practical Guide to Gaining Value From LLMs
MIT Sloan Management Review

A Practical Guide to Gaining Value From LLMs

Getting a return from generative AI investments requires a systematic approach to analyzing appropriate use cases.

time-read
10+ mins  |
Winter 2025
Improve Workflows by Managing Bottlenecks
MIT Sloan Management Review

Improve Workflows by Managing Bottlenecks

Understand whether process or resource constraints are stalling work.

time-read
10+ mins  |
Winter 2025
Craft Schedules That Work for Everyone
MIT Sloan Management Review

Craft Schedules That Work for Everyone

Business leaders can improve retention and business performance with schedules that make sense for workers’ lives.

time-read
10+ mins  |
Winter 2025