Greaves Retail remains focused on being a fuel-agnostic provider, embracing an asset-light model to offer comprehensive sales, service, and spares for threewheelers (3W), two-wheelers (2W), Small Commercial Vehicles (SCVs), Electric Vehicles (EVs), and construction equipment.
In the dynamic mobility landscape, Greaves Retail has emerged as a key player in the aftermarket and electric vehicle (EV) sectors. By adopting an asset-light, fuel-agnostic strategy, the company excels in providing multi-brand parts and services for two-wheelers, three-wheelers, and small commercial vehicles. With a focus on sustainable transportation, Greaves Retail is expanding its portfolio with innovative products, services, and digital initiatives. In this interview, CEO Narasimha Jayakumar discusses the company’s diversification strategy, commitment to digital transformation, and future plans for eco-friendly mobility solutions.
Can you provide an overview of Greaves Retail and Distribution and its role in the mobility ecosystem?
Greaves Retail focuses on being a fuel-agnostic provider with an asset-light model, offering sales, service, and spares for three-wheelers, two-wheelers, small commercial vehicles, electric vehicles, and construction equipment. Prioritising vehicle uptime and asset productivity, they launched the ‘Greaves Power Raja’ battery range for e-rickshaws and the ‘EV Solutions’ vertical for EV parts and charging stations. With over 10,000 retailers and 250 distributors, their expansion includes digital initiatives like the ‘Greaves Care’ app and mechanic loyalty program. They’re also growing their presence in Tier 2 and Tier 3 cities across northern and eastern India.
Can you explain the strategic rationale behind diversifying into e-rickshaw parts, construction equipment aftermarket, and telecom energy management services?
This story is from the October 2024 edition of Manufacturing Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2024 edition of Manufacturing Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
How lubrication keeps manufacturing moving and how MobilTM is contributing towards the manufacturing industry in India
Mobil™ recognizes the evolving needs of manufacturers, offering more than just products by providing end-to-end solutions tailored to enhance efficiency and profitability
BioE3 - Paving the way for India's biomanufacturing growth
Nirupama VG, Founder & Managing Director, Ad Astra Consultants, highlights the significance of India's recently approved high-performance biomanufacturing policy, BioE3.
IMTEX 2025, Tooltech 2025 & Digital Manufacturing 2025: Addressing manufacturing needs through futuristic technologies
Over 1000 exhibitors from more than 20 countries will display cutting-edge manufacturing technology solutions occupying around 80,000 square metres of exhibition space.
The future of manufacturing & the role of human workforce
The manufacturing sector is evolving with advancements in technology, but the human workforce remains crucial. Automation, AI, and Industry 4.0 are driving change, requiring workers to adapt and reskill to stay relevant.
Building the smart factory: Al, IoT, and the future of automation
The integration of AI, the IoT, and automation is shaping the future of manufacturing.
Beyond the hype: Making sustainability reality in manufacturing
Industry experts discuss the urgent need for sustainability in manufacturing, highlighting the integration of sustainable practices, technological advancements, and collaborative efforts across supply chains.
Delta Electronics: Powering India's industrial automation revolution
Delta Electronics, a global leader in power and thermal management solutions, is making significant strides in India's burgeoning industrial automation sector.
Manufacturing excellence takes the centre stage
The 12th Manufacturing Today Conference & Awards held at Sofitel Mumbai BKC on September 20th, brought together the top players in the manufacturing industry, offering a platform for networking and joyous celebrations of excellence.
Manufacturing Excellence Limelight
The 12th edition of the Manufacturing Today Conference and Awards 2024 held its prestigious grand jury session on 6th September at Sofitel, Mumbai.
Driving the future of multi-fuel and electric mobility
Narasimha Jayakumar, CEO of Greaves Retail, discusses its diversification strategy, digital transformation, and future plans for eco-friendly mobility solutions.