The convergence of sports and technology is leading to a seismic shift in how spectators interact with their favourite events. With the advent of smartphones and interactive platforms, the once passive experience of watching sports is evolving into a dynamic, participatory event.
Unmish Parthasarathi, Founder & Executive Director of Picture Board Partner, set the stage by highlighting the significant evolution in fan engagement. "Gaming today can be a noun, an adjective, or a verb. Fans, especially the younger generation, are no longer passive observers. They are leaning forward contributing to the story as it unfolds, thanks to the digital tools at their disposal. This shift is only going to accelerate in the next three to five years," he emphasised.
Parthasarathi further elaborated on the profound impact of this shift, drawing attention to the transition from traditional, passive forms of media consumption, such as radio, print, and television, to more interactive digital experiences.
The discussion moved to fantasy sports, a sector that has been at the forefront of this digital transformation, offering fans the chance to create and manage their own teams, thus fostering a deeper connection to the sport.
This story is from the September 2024 edition of Outlook Business.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2024 edition of Outlook Business.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
SHANKAR PRASAD
C'EST LA VIE - MY FAVOURITE
Star Plus
Actor Keerthy Suresh's talents extend far beyond the silver screen. In a chat with Prachi Khanna, she talks about her growing interest in the world of investments - from real estate to tech to co-owning a cricket team
Shelter From the Storm
Taking care of 500-plus homeless was only the first of the challenges; the 24-year-old social worker has done more since
Saying No to Jugaad
In India, people often rely on a quick-fix approach to manage the daily challenges of taking insulin shots. But a Gen-Z innovator has other ideas
Green Skills Champion
An unexpected career choice was the beginning of efforts to demystify the conversation around climate change and raise awareness
Force of Change
An educator's journey that started in the municipal schools of Andheri West is helping bridge the learning gap among young students
An Appetite for Health
The 'food pharmer' has taken on some of the biggest names in the FMCG sector. His mission: to get consumers to read product labels
More Than Medals
India's success at the Paris Paralympics can inspire a new era of inclusivity
Checkmate
A new generation of chess elite, backed by early mentorship and building on the wins of the previous generation, is cementing India's place at the top
On A Strong Wicket
Team India has had a mixed month but a good year. This was the year Rohit Sharma and his boys brought the T20 World Cup back home
