START-UPS NO COUNTRY FOR WOMEN FOUNDERS
Outlook Business|March 2024
While India is third in the pecking order globally in the start-up ecosystem, women founders struggle to even get a start. Investors see them as less capable and hesitate to fund their ideas
Mahima Sinha
START-UPS NO COUNTRY FOR WOMEN FOUNDERS
 

Renu Negi, a young woman entrepreneur in Delhi, who also works with various early-stage start-ups 
in scaling up their businesses, has often found her own data analytics start-up pitch being rejected by investors for reasons she believes are mostly vague. 

She says that rather than providing substantive reasons for why her pitch did not meet funding criteria, investors frequently cite excuses like, “But you are too young a woman to handle a data start-up", “What will happen after you get married and have children?”, “You need to bring in a male co-founder". 

Deepika Loganathan, co-founder and chief executive officer (CEO) of HaiVE AI, narrates her arduous journey. An early marriage (at 21 years) was the first hurdle. It was not until she relocated to Australia that she could co-found her start-up. She says that obtaining funding in India is difficult for women, making entrepreneurship a goal too far. 

Sadly, Negi and Loganathan are not alone in encountering gender bias. Despite India's position as the third-largest start-up ecosystem globally, women entrepreneurs continue to face challenges in getting funding. In a country where gender discrimination persists, overcoming societal barriers to pursue entrepreneurship is daunting. Experiencing gender bias when it comes to funding is yet another hurdle in the lonely struggle to make a mark in the professional world. 

While a cursory glance at data might suggest that the record low figures are due to the funding winter, a detailed analysis suggests that the number of women-founded start-ups has been declining for a decade; the current ratio of men-led tech start-ups and women-led tech start-ups stands at 245:1, which used to be 51:1 back in 2014. 

This story is from the March 2024 edition of Outlook Business.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the March 2024 edition of Outlook Business.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM OUTLOOK BUSINESSView All
SHANKAR PRASAD
Outlook Business

SHANKAR PRASAD

C'EST LA VIE - MY FAVOURITE

time-read
1 min  |
December 2024
Star Plus
Outlook Business

Star Plus

Actor Keerthy Suresh's talents extend far beyond the silver screen. In a chat with Prachi Khanna, she talks about her growing interest in the world of investments - from real estate to tech to co-owning a cricket team

time-read
3 mins  |
December 2024
Shelter From the Storm
Outlook Business

Shelter From the Storm

Taking care of 500-plus homeless was only the first of the challenges; the 24-year-old social worker has done more since

time-read
3 mins  |
December 2024
Saying No to Jugaad
Outlook Business

Saying No to Jugaad

In India, people often rely on a quick-fix approach to manage the daily challenges of taking insulin shots. But a Gen-Z innovator has other ideas

time-read
3 mins  |
December 2024
Green Skills Champion
Outlook Business

Green Skills Champion

An unexpected career choice was the beginning of efforts to demystify the conversation around climate change and raise awareness

time-read
3 mins  |
December 2024
Force of Change
Outlook Business

Force of Change

An educator's journey that started in the municipal schools of Andheri West is helping bridge the learning gap among young students

time-read
3 mins  |
December 2024
An Appetite for Health
Outlook Business

An Appetite for Health

The 'food pharmer' has taken on some of the biggest names in the FMCG sector. His mission: to get consumers to read product labels

time-read
3 mins  |
December 2024
More Than Medals
Outlook Business

More Than Medals

India's success at the Paris Paralympics can inspire a new era of inclusivity

time-read
3 mins  |
December 2024
Checkmate
Outlook Business

Checkmate

A new generation of chess elite, backed by early mentorship and building on the wins of the previous generation, is cementing India's place at the top

time-read
3 mins  |
December 2024
On A Strong Wicket
Outlook Business

On A Strong Wicket

Team India has had a mixed month but a good year. This was the year Rohit Sharma and his boys brought the T20 World Cup back home

time-read
4 mins  |
December 2024