The Inspirational Journey of Saurav Lohani
Outlook Business|August 2024
BUILDING A PR POWERHOUSE
The Inspirational Journey of Saurav Lohani

From the vibrant streets of Gaya, Bihar, to the bustling heart of India’s PR industry, SauravLohani’s journey is nothing short of motivational. As the ideologue behind Global PR Connect (GPRC), Lohani is not just participating in the realm of public relations and marketing—he’s leaving an impact with every growing step. With an innovative vision and unyielding determination, Lohani has built GPRC into a powerhouse, delivering unparalleled results and establishing a brand that commands trust and respect across a spectrum of industries. His story is one of relentless pursuit, groundbreaking achievements, and an unwavering commitment to excellence, positioning him as a true luminary in the world of paid PR and marketing.

Lohani started his career in the PR industry in 2016 with Perfect Relations, where he started grooming himself with experience. His passion for the field and the keen understanding of market dynamics brought him to Value 360 Communication; after that, there was no stopping him. However, his entrepreneurial spirit could not be contained for long. Having in him the urge to do something different and effective, Lohani launched his own startup, Proficient Communication, where he showcased his exceptional talents and was quite successful for two to three years.

This story is from the August 2024 edition of Outlook Business.

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This story is from the August 2024 edition of Outlook Business.

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