EYE SPY

Lenskart's future plans revolve around expanding access to eye checkups, a critical step in raising awareness about eyewear needs.

- VAISHNAVI GUPTA

In the ever-evolving landscape of retail, Lenskart has emerged as a trailblazer, revolutionizing the eyewear industry in India.

Founded in 2010, the brand has redefined the way consumers shop for eyewear, leveraging technology and innovation to enhance customer experiences and bridge the gap between online and offline retail.

“We embarked on our journey with a mission to address common pain points faced by eyewear shoppers, such as uncertainty about prescriptions, size, and aesthetics. Recognizing the transformative power of technology, we made it a cornerstone of our operations,” said Ramneek Khurana, Co-Founder and

To create an immersive experience for K-Pop enthusiasts, the brand introduced “Astro Iris.” This virtual K-Pop band is not a real-world entity but comprises four virtual characters that exist within a multiverse.

Technology-Driven Solutions

The brand’s success story is intrinsically tied to its ability to leverage technology to solve customer problems. The company identified three major issues - prescription confusion, size fitting, and aesthetics - and employed innovative tech solutions to address them. Virtual Try-On: The brand introduced a virtual try-on feature to tackle the challenge of assessing how glasses would look on a person’s face. Users could access their phone cameras and instantly try on glasses in a 3D virtual space.