TryGOLD- Free

FROM BHUJIA TO BOURSE!
Retailer|September - October 2023
Launched in 1993 by Shiv Ratan Agarwal, Bikaji Foods International is the largest manufacturer of Bikaneri Bhujia, the second largest manufacturer of handmade papad, third-largest ethnic snacks company in India, and the second fastest growing company in the Indian organized snacks market. The brands claims to be the first traditional snacks company, and was listed on the stock exchange in November 2022. It currently has a market cap of more than Rs 12,500 crore.
- NANDINI BANERJEE
FROM BHUJIA TO BOURSE!
  • Bikaji currently has a market cap of more than Rs 12,500 crore

Options Galore

The company operates in six categories, including bhujia, namkeen, packaged sweets, papad, western snacks, and other snacks (frozen, cookies, maida items, etc.), and offers consumers more than 300 products. Additionally, Bikaji has also developed a range of healthy snacks like jowar mix, multigrain mixture, beetroot, okra chips, etc.

Being distributed in different geographies, the company provides various offerings according to the local taste of consumers – such as in the south, it has launched a mixture, Murukku Sticks Mangalore Mix, and in the east, Kolkata Chana Chur and Jhaal Muri, among others.

“One of our key strengths is that around 55 percent of our sales come through family packs (other than Rs 5 and Rs 10), which denotes that the brand is part of family consumption, and is a household item and part of grocery planning of the household,” said Manoj Verma, COO, Bikaji Foods International Limited. Going forward, the company will launch products such as multigrain bhujia, trail mix, nut mix, pulse mix, cocktail mix, roasted almonds, roasted cashews, etc.

This story is from the September - October 2023 edition of Retailer.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the September - October 2023 edition of Retailer.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM RETAILERView All
THE NEXT FRONTIER
Retailer

THE NEXT FRONTIER

Gaurang's leadership philosophy is rooted in preserving the brand's legacy while exploring modern innovations that appeal to a global audience.

time-read
2 mins  |
January - February 2025
THE TITAN OF TIME
Retailer

THE TITAN OF TIME

Titan Company Limited is not just about telling time—it’s about crafting moments, setting trends, and redefining what a watch can mean.

time-read
4 mins  |
January - February 2025
HOW TO CREATE UNIFIED CUSTOMER JOURNEYS
Retailer

HOW TO CREATE UNIFIED CUSTOMER JOURNEYS

Razorpay leads this transformation, empowering businesses with innovative tools to meet evolving consumer expectations.

time-read
3 mins  |
January - February 2025
THE DAWN OF 4700BC
Retailer

THE DAWN OF 4700BC

With its roots in gourmet popcorn, the brand has transcended traditional boundaries, introducing a fresh perspective to snacking.

time-read
4 mins  |
January - February 2025
30 BEST RESTAURANTS
Retailer

30 BEST RESTAURANTS

UNVEILING THE TOP 30 RESTAURANTS

time-read
5 mins  |
January - February 2025
Glow Up: How Beauty is Shaping Commerce
Retailer

Glow Up: How Beauty is Shaping Commerce

Technology is playing a crucial role in evolution of beauty commerce. AR tools, virtual try-ons, Al-driven recommendations enhance customer experiences.

time-read
3 mins  |
January - February 2025
THE REAL COST OF OMNICHANNEL RETAIL IN INDIA: Are Retailers Ready?
Retailer

THE REAL COST OF OMNICHANNEL RETAIL IN INDIA: Are Retailers Ready?

Unveiling the double-edged sword of omnichannel retail - balancing customer convenience with operational efficiency in a rapidly evolving landscape.

time-read
4 mins  |
January - February 2025
HOW MODERN BAZAAR IS EXPANDING WHEN OTHERS ARE DOWNSIZING!
Retailer

HOW MODERN BAZAAR IS EXPANDING WHEN OTHERS ARE DOWNSIZING!

Modern Bazaar Departmental Stores Pvt. Ltd. is redefining retail in India by strategically expanding its presence and enhancing its customercentric offerings.

time-read
3 mins  |
January - February 2025
HOW VIVEK OBEROI IS DEMOCRATIZING DIAMONDS
Retailer

HOW VIVEK OBEROI IS DEMOCRATIZING DIAMONDS

Vivek Oberoi, Bollywood star and entrepreneur has seamlessly blend purpose and profit, redefining industries with ventures like Solitario, a lab-grown diamond brand, while championing ethical, sustainable, and impactful business practices.

time-read
3 mins  |
January - February 2025
THE RESURRECTION OF FMCG IN 2025
Retailer

THE RESURRECTION OF FMCG IN 2025

From rural markets holding steady despite slowdowns to urban demand showing early signs of recovery, the FMCG industry is positioning itself for a potential rebound in the New Year.

time-read
4 mins  |
January - February 2025

We use cookies to provide and improve our services. By using our site, you consent to cookies. Learn more