TryGOLD- Free

The AI-Powered Future
Retailer|October - December 2024
In the rapidly evolving world of commerce, where digital transformation has become the cornerstone of success, the role of artificial intelligence (AI) stands out as a game-changer.
The AI-Powered Future

With its ability to analyze vast amounts of data, predict consumer behavior, and drive personalized experiences, AI is reshaping the retail landscape like never before. At the forefront of this revolution is Bhaskar Ramesh, Director of Omnichannel Business at Google India, whose insights offer a compelling glimpse into the transformative power of AI in retail.

Navigating the Evolution of Commerce

Ramesh's journey begins with a reflection on the evolution of commerce, tracing humanity's transition from hunters and gatherers to the information age and finally, the AI era. As a company born in the Internet age, Google has played a pivotal role in connecting users with brands and businesses. However, with the rise of AI, a new era of intelligence-driven commerce is upon us—a paradigm shift that promises to redefine the retail experience.

Unleashing the Potential of AI

Central to Ramesh's narrative is the distinction between analytical and generative AI. Drawing parallels with the human brain, he elucidates how analytical AI, akin to the left brain, excels at synthesizing and predicting data. On the other hand, generative AI represents the right brain, unleashing creativity and innovation through content creation and dynamic interactions. The convergence of these capabilities heralds a new era of intelligent commerce, where data-driven insights and creative ingenuity.

Empowering Retailers of All Sizes

This story is from the October - December 2024 edition of Retailer.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the October - December 2024 edition of Retailer.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM RETAILERView All
THE NEXT FRONTIER
Retailer

THE NEXT FRONTIER

Gaurang's leadership philosophy is rooted in preserving the brand's legacy while exploring modern innovations that appeal to a global audience.

time-read
2 mins  |
January - February 2025
THE TITAN OF TIME
Retailer

THE TITAN OF TIME

Titan Company Limited is not just about telling time—it’s about crafting moments, setting trends, and redefining what a watch can mean.

time-read
4 mins  |
January - February 2025
HOW TO CREATE UNIFIED CUSTOMER JOURNEYS
Retailer

HOW TO CREATE UNIFIED CUSTOMER JOURNEYS

Razorpay leads this transformation, empowering businesses with innovative tools to meet evolving consumer expectations.

time-read
3 mins  |
January - February 2025
THE DAWN OF 4700BC
Retailer

THE DAWN OF 4700BC

With its roots in gourmet popcorn, the brand has transcended traditional boundaries, introducing a fresh perspective to snacking.

time-read
4 mins  |
January - February 2025
30 BEST RESTAURANTS
Retailer

30 BEST RESTAURANTS

UNVEILING THE TOP 30 RESTAURANTS

time-read
5 mins  |
January - February 2025
Glow Up: How Beauty is Shaping Commerce
Retailer

Glow Up: How Beauty is Shaping Commerce

Technology is playing a crucial role in evolution of beauty commerce. AR tools, virtual try-ons, Al-driven recommendations enhance customer experiences.

time-read
3 mins  |
January - February 2025
THE REAL COST OF OMNICHANNEL RETAIL IN INDIA: Are Retailers Ready?
Retailer

THE REAL COST OF OMNICHANNEL RETAIL IN INDIA: Are Retailers Ready?

Unveiling the double-edged sword of omnichannel retail - balancing customer convenience with operational efficiency in a rapidly evolving landscape.

time-read
4 mins  |
January - February 2025
HOW MODERN BAZAAR IS EXPANDING WHEN OTHERS ARE DOWNSIZING!
Retailer

HOW MODERN BAZAAR IS EXPANDING WHEN OTHERS ARE DOWNSIZING!

Modern Bazaar Departmental Stores Pvt. Ltd. is redefining retail in India by strategically expanding its presence and enhancing its customercentric offerings.

time-read
3 mins  |
January - February 2025
HOW VIVEK OBEROI IS DEMOCRATIZING DIAMONDS
Retailer

HOW VIVEK OBEROI IS DEMOCRATIZING DIAMONDS

Vivek Oberoi, Bollywood star and entrepreneur has seamlessly blend purpose and profit, redefining industries with ventures like Solitario, a lab-grown diamond brand, while championing ethical, sustainable, and impactful business practices.

time-read
3 mins  |
January - February 2025
THE RESURRECTION OF FMCG IN 2025
Retailer

THE RESURRECTION OF FMCG IN 2025

From rural markets holding steady despite slowdowns to urban demand showing early signs of recovery, the FMCG industry is positioning itself for a potential rebound in the New Year.

time-read
4 mins  |
January - February 2025

We use cookies to provide and improve our services. By using our site, you consent to cookies. Learn more