Comfortable office furniture must not cost ‘silly money’: ErgoTune and EverDesk+

The Singapore brands brought ergonomic chairs and desks to overseas markets with prices starting at $399 and $599, respectively – with the help of e-commerce aggregator Una Brands.

Fresh out of university in 2018, Damon Lye, along with his friends, Joshua Chan and Tan Jun Kiat, explored various business ideas. But the three friends only ventured into business together when they identified the need for a workplace standing desk, and could not get one that was easily accessible and affordable.

Lye recalled the frustration they felt back in the days when they were trying to acquire a standing desk. They had to send an email to get a quotation and waited for two or three days to receive a response, only to find out the products ranged from $2,000 to $3,000—a silly amount of money to pay for such a necessity, the group of friends thought. Creating a brand around affordable, high-quality workplace furniture seemed like the perfect market gap to tackle; hence the birth of ErgoTune and EverDesk+.

“And that's kind of the genesis of how we got started in this whole business,” he said. “We thought that we could create a better experience, a better product, and at a better price point for ergonomic furniture.”