When it comes to cutting-edge new technologies with market-changing potential, ERA Realty Network (ERA) is no stranger to being a pioneer. Now, the largest international real estate agency in Singapore is on the cusp of another property technology (proptech) innovation. Following the debut of its super app SALES+ in August 2022, the agency elevated its flagship tool’s capabilities with Artificial Intelligence (AI) integration using OpenAI’s Generative Pre-trained Transformer 3.5 (GPT-3.5).
From June 2023, these AI-powered real estate tools will be available to the rest of ERA Asia Pacific’s regional offices, including Cambodia, China, Indonesia, Japan, South Korea, Laos, Malaysia, Taiwan, Thailand, and Vietnam.
This rollout aligns with ERA’s annual theme of “Enrich Lives, Embrace Tech” wherein realtors are technologically empowered to benefit consumers, specifically with prompt engineering, which involves guiding AI to craft high-quality copies with a human voice.
“Integrating AI into our tech offerings was a natural next step to take for us. It [AI] bolstered our agents’ ability to do what they do best, and to do it faster, and to also do it better,” said Marcus Chu, Chief Executive Officer of ERA Singapore, ERA Asia Pacific & APAC Realty.
この記事は Singapore Business Review の Issue 104 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Singapore Business Review の Issue 104 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
How TikTok powers cross-border shopping for Singapore retailers
The yellow basket feature allows viewers to purchase items directly during livestreams.
Income Insurance seeks to fill billion-dollar financing gap in climate transition
The region skimmed its carbon intensity by 2.8%, far below the 17.2% needed.
SIDS fights misconceptions in interior design with accreditation, education
The organisation is setting up a digital platform to speed up accreditation from 6 to 2 months.
IHH's proton therapy takes aim at tumours with precision and low risk
Leaving surrounding organs at risk during cancer treatment might become a thing of the past.
SingPost pivots from mail to logistics as e-commerce demand drives growth
It is banking on e-commerce to drive its logistics unit, which accounts for 69% of revenue.
Singapore needs SEA neighbours to power renewable energy transition
Experts favour Malaysia and Indonesia as renewable energy import sources.
Singapore's architecture blueprint spurs push to tackle brain drain in other sectors
Paying the country's architects just right will hopefully stop the brain drain.
Millionaires eye a piece of Singapore's rich colonial era
The country's remaining 6,500 shophouses are in high demand amongst the ultra-rich.
HDB resale portal unlikely to cut out property agents
The portal enables sellers to list their units themselves.
Factory and retail spaces shine as housing heads for worst market slump in 16 years
Its manufacturing and tourism rebound will spur demand for industrial and high-street shops.
