Upon analysing the user demographics of Vividthree Holdings Ltd., it became evident that a strategic response was necessary to cater to a wider audience for their innovative platform, ComicVid. This Over-The-Top comic video platform calls for an inclusive multi-language approach, acknowledging the diverse linguistic preferences of its users. By embracing a multilanguage strategy, Vividthree Holdings Ltd. aims to effectively bridge the communication gap and ensure that ComicVid reaches a broader spectrum of users worldwide.
“As we analysed the viewership data of silent horror and examined the demographics of ComicVid, we observed a substantial number of subscribers from South America, Europe, Indonesia, India, Malaysia, China, and Thailand. Recognising this diverse user base, it became evident that implementing a multilanguage approach would be instrumental in expanding viewership and raising awareness,” said Jonathan Zhang Weiquan, Chief Executive Officer, Vividthree Holdings Ltd.
The primary mission underlying the development of ComicVid was to establish a truly versatile and inclusive platform capable of serving the diverse needs of a global audience. By striving to offer comics in languages that users can genuinely comprehend and relate to, Vividthree Holdings Ltd. aimed to foster a deep connection between the content and the individuals consuming it.
Through this visionary approach, the company aimed to create an enriching and all-encompassing experience for users, ultimately leading to heightened engagement and satisfaction levels. By ensuring that language is not a barrier, ComicVid aspires to unite comic enthusiasts from around the world, promoting cultural exchange and appreciation in the process.
This story is from the Issue 104 edition of Singapore Business Review.
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This story is from the Issue 104 edition of Singapore Business Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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