Rebranding Gone Wrong

HOW BIG BRANDS Lost Their Way

Imagine finishing an article and you aren’t happy with it, you would rewrite it to improve it right? Similarly, companies often rebrand themselves to become better than their competitors. Rebranding is a strategic move that enables them to change their image, adapt to evolving market trends and better connect with their audience.

However, rebranding can fail if it doesn’t align with customer expectations or lacks genuine improvements. Poorly executed rebranding confuses customers, weakens their trust and harms the brand’s reputation. This article looks into some of the Indian brands that have tried to rebrand themselves and have failed. Additionally, we will also look into what lessons you can learn from these failed attempts at rebranding.

The Importance Of Rebranding

As companies expand and evolve, they often need to rebrand themselves to stay competitive. This need for rebranding can be for the following reasons:

OUTDATED LOGO

In time, a company’s logo or overall brand image becomes outdated and does not match its current values, product or audience. What used to work well in the past might no longer fit the company’s new direction, so rebranding is needed to update and represent its new identity.

MARKET EXPANSION

As companies expand into new areas or markets, their current brand name or image might seem too narrow or outdated. Rebranding helps them develop a broader, more flexible identity that connects with new audiences and fits a wider range of products and services.

LACK OF DIFFERENTIATION

There are so many businesses and startups in India. It has indeed become a competitive marketplace. Hence, companies need to stand out from the rest of their competitors to help them retain customers. Rebranding can help create a unique and memorable image, making it easier to gain an advantage in the market.