![SPENTACORP WHERE GIFTS TURN INTO EXPERIENCES](https://cdn.magzter.com/1610104168/1698303104/articles/kBPtp_Pwy1698321133789/SPENTACORP-WHERE-GIFTS-TURN-INTO-EXPERIENCES.jpg)
Do you ever wonder what led to the rise of corporate gifting? What’s the history behind this practice? It’s a story that stretches back to ancient civilizations where people exchanged gifts and presents during trade. Merchants engaging in business deals believed that offering presents helped establish trust between trading partners. In medieval times, gift-giving evolved and became more formalised, finding its way into royal courts and among nobility. These gifts were not just tokens of generosity; they were strategic tools for building alliances and loyalty among kingdoms. With the arrival of the Industrial Revolution, businesses went through many changes, and so did the way companies approached gift-giving. Emerging businesses started giving gifts to clients, partners and employees to show gratitude. Fast forward to the 1990s; corporate gifting became more popular. Today, we find ourselves in the digital age, where businesses utilise corporate gifting as a means to establish and strengthen their relationships by sending gifts to their clients, stakeholders, partners and employees, transcending geographical boundaries to create lasting connections. The history of corporate gifting is a beautiful tale of how people have always used presents to build connections and show appreciation.
This rich history of corporate gifting shows how gifts have always brought people together. And now, we see this tradition come alive in a modern way in Spentacorp. Helmed by Ravi Varadarajan, a man with 28 years of extensive experience in B2B sales and marketing, Spentacorp specialises in a range of services, from corporate gifting to promotional merchandising, employer branding, rewards & recognition and building brand stores.
This story is from the October 2023: Corporate Gifting Companies in India edition of The Global Hues.
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This story is from the October 2023: Corporate Gifting Companies in India edition of The Global Hues.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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