In today's rapidly evolving digital landscape, driven by advancements like Generative AI (Gen Al), machine learning, and quantum computing, traditional application development models struggle to keep pace. This creates a barrier to innovation, particularly when speed and agility are essential to capitalise on fleeting market opportunities.
Industries focused on user experience and Overthe-Top (OTT) platforms face growing challenges in balancing seamless integration with the need for rapid deployment, underscoring a critical demand for more efficient, adaptive development processes.
CHALLENGES IN TRADITIONAL PROCESSES
Traditional development cycles are often characterised by lengthy, linear workflows. Each phase-requirements gathering, design, implementation, testing, testing, and deployment-must be completed sequentially, making the process slow and cumbersome. Revisiting and revising a completed phase is complex, making it difficult to adapt to shifting consumer preferences and rapidly emerging market trends. This lack of flexibility can mean missed opportunities in fast-moving industries.
Integrating applications with complex OTT backend APIs is a significant challenge in traditional models.
Developers must ensure compatibility between new systems and older infrastructure, which may not be designed for modern technologies or data formats.
This story is from the November 2024 edition of Voice and Data.
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This story is from the November 2024 edition of Voice and Data.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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