He loves a mirror selfie, is never short of female attention and I always seems keen for a topless workout.
But reality star Miles Nazaire is showing a completely different side of himself in a new show where he investigates a health condition called muscle dysmorphia.
Dubbed bigorexia, muscle dysmorphia is a body dysmorphic disorder that mostly affects men who feel the pressure to appear more muscular.
Miles, 27, is known for causing trouble on Made In Chelsea and has recently announced he'll be taking part in this year's Dancing On Ice. However, it was at the beginning of Miles' television career that his "obsession" with his muscles began.
"I've been training for around five years now and it all started when I was in my early twenties.
I got to a point in my life where I was going out too much and the party lifestyle had taken over," he explains.
"To begin with, discovering the gym had nothing to do with my appearance and it was purely to get out of that unhealthy party lifestyle and to find a healthier routine.
"I instantly fell in love with weightlifting and by the end of week one, I was obsessed. The endorphins were flying and it made me feel so much better than partying ever could."
Soon enough, Miles' habits began to change, the gym became his priority - he also found a nutritionist to help him diet in order to gain muscle.
"It was always on my mind - what I could do next and how I could do an extra hour of training here or there. I no longer had the time or the desire to go and socialise with friends who didn't fit in with this new strict lifestyle that I was in the thick of.
This story is from the October 30, 2023 edition of New UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 30, 2023 edition of New UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
TV'S NEWEST SLEUTHS
Eve Myles and Katherine Kelly star as a detective and a psychotherapist who team up to catch a serial killer in The Crow Girl
ARE YOU AT RISK OF GETTING AN STI?
As rates of sexually transmitted infections soar in the UK, we look at how you can protect yourself and why it's important to talk about sex
'Black Swan' killer shot husband after troubled age-gap marriage
Ashley and Doug Benefield wed after knowing each other for 13 days
"There's a clear line between life before and after the bombings“
Julie Nicholson's daughter was killed in the 7/7 London terror attacks. Here, nearly 20 years on, she shares what she's learnt about grief
LET'S DO BRUNCH
Take inspiration from three celebrity chefs who know just the right ingredients to serve up a brunch to remember
BEAUTY FILE
Laura Mulley shares this week's must-haves, trends & tips
LOOKIN' GOOD!
These celebs are showing off the results of their fitness regimes as they soak up some winter sun
MAKE YOUR MOVE
Whether you're trying out a new class or heading for the great outdoors, our pick of the best activewear will see you through every adventure
'Now I'm full of energy and tackling life'
Real Housewives Of Cheshire's Paige Chohan chats about losing 3st since having her baby
'I can't believe how far I've come in a year
Former Love Islander Shaughna Phillips tells new how she dropped 5st