For most of the Islanders we see walking into the villa, they’re there for two reasons – to find love and to build a career as an influencer.
But Will Young has already achieved the latter – he has a whopping 1.3 million followers on TikTok alone. Going by the handle @FarmerWill_, the 23-year-old farmer from Buckinghamshire went from being a small-town lad to a social media star.
Before entering the villa, Will entertained his followers by filming himself going about his day-to-day tasks on his family farm – often without a shirt on! He can also be seen wearing waterproofs while crawling through mud or rolling around with his lambs. So being in the villa must be quite a shock to the system!
He is no stranger to the celeb world though – just before he flew off to South Africa, one of TV’s most famous presenters paid him and his farm a visit. As part of a campaign for Head & Shoulders, Claudia Winkleman went to visit a bunch of influencers, and Will was one of the chosen few.
“Claudia was lovely and got stuck in,” he said.
Living the life of a “farmfluencer” for the day, fans saw The Traitors host, 51, mucking around in the pig pen and hanging out by the hay bales.
Claudia said of working with Will, “When I saw all these TikToks popping up about these new Head & Shoulders ambassadors, I had to go and see them to learn the tricks of the trade. But I do think Farmer Will needs to put a shirt on!”
This story is from the January 30, 2023 edition of New UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January 30, 2023 edition of New UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
A STICKY SITUATION
Actors Chris Diamantopoulos and Guillaume Cyr bond with Margo Martindale and get beaten up by Jamie Lee Curtis in a riotous new comedy drama series
THIS IS CHRISTMAS ACTUALLY
Love Actually writer and director Richard Curtis gifts the world a new festive film this year
LEARN HOW TO PLEASE YOURSELF
The festive season can be an incredibly stressful time, particularly for peoplepleasers who struggle to put their own needs first
Caught on dashcam injecting her ex with fatal dose of 'poison"
Amanda Hovanec enlisted her lover and her mother in her cold-blooded plot
'I looked better getting married at 53 than I did at 23!'
Wellbeing coach Sarah-Jane Clark, from Swindon, shares how she achieved her dream of wearing a size 10 wedding dress after losing 12st
'I am so looking forward to Christmas'
Helen Flanagan shares her plans for the holidays with her new boyfriend Robbie Talbot and her kids
I'm turning the anger into positive energy
His best friend's death has made Gok Wan rethink life
‘I'm careful with who I allow in my inner circle
Actress and presenter Kéllé Bryan on managing fame and fronting a new fashion initiative
'There were rats..it is a real jungle
Marvin Humes on his I'm A Celebrity experience, backing his buddies and the importance of kindness
'It's not going to be sexy Maura on I'm A Celeb'
Model Caprice Bourret tells new about her festive traditions and starring in and producing a Christmas film