Why ads on Apple TV+ are as inevitable as a 'Ted Lasso' spinoff
Macworld|June 2023
It’s a question of when, not if.
JASON SNELL
Why ads on Apple TV+ are as inevitable as a 'Ted Lasso' spinoff

If you haven't been closely following the world of streaming media, you may have missed the major changes in the past year. Following a particularly bad financial quarter at Netflix, the entertainment industry collectively decided they were done spending huge sums of money to establish new streaming services.

The gold rush is over and the rules have changed. One of the biggest changes is that Netflix, which for years refused to even consider offering advertising on its platform, instead announced it would add a discounted version of its service...with commercials (fave.co/40QCdFj). And the results are in: Netflix already makes more money from a subscriber who's viewing its ad-laden version than it does from a subscriber who's signed up for a more expensive ad-free tier.

If you don't like ads on your internet video, this is bad news because it means you'll need to pay even more to keep the ads at bay. But for Apple, it's an opportunity and a data point that might make the company question its overall video strategy.

THE ECOSYSTEM GAME

Right now, Apple TV+ has only one tieryou pay (either directly or via a bundle like Apple One or Apple's deal with T-Mobile), and you get access to an ad-free 4K video service with all of Apple's programs on it.

Diese Geschichte stammt aus der June 2023-Ausgabe von Macworld.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der June 2023-Ausgabe von Macworld.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS MACWORLDAlle anzeigen
From the iPhone X to the iPhone 16: Apple's battery life visualized
Macworld

From the iPhone X to the iPhone 16: Apple's battery life visualized

Through a combination of bigger batteries and greater efficiency, Apple has drastically improved iPhone battery life over the years.

time-read
4 Minuten  |
December 2024
RIP Android 2008-25
Macworld

RIP Android 2008-25

The 2025 iPhone will finally kill its biggest competitor.

time-read
4 Minuten  |
December 2024
The iPhone 16's biggest competitor is the other version of itself
Macworld

The iPhone 16's biggest competitor is the other version of itself

The changes Apple has to implement end up making the iPhone the platform many hoped it would be.

time-read
5 Minuten  |
December 2024
Apple's slow and steady approach to AI will once again win the race
Macworld

Apple's slow and steady approach to AI will once again win the race

Apple is not shy about touting Apple Intelligence, but the way the company is implementing it is different from other companies.

time-read
4 Minuten  |
December 2024
iOS 18: All the details and hidden features you won't want to miss
Macworld

iOS 18: All the details and hidden features you won't want to miss

After you update, be sure to check out these delightful little improvements.

time-read
4 Minuten  |
December 2024
Hot Stuff
Macworld

Hot Stuff

What we're raving about this month

time-read
1 min  |
December 2024
PATAGONIA REFUGIO DAYPACK 26L: GREAT ALL-AROUND EVERYDAY BACKPACKS
Macworld

PATAGONIA REFUGIO DAYPACK 26L: GREAT ALL-AROUND EVERYDAY BACKPACKS

Studying in the morning, shopping in the afternoon, sports in the evening, traveling to your parents on the weekend-if a backpack can handle all of this, it's perfect for a student. But the Patagonia Refugio Daypack 26L is great for anyone who's always on the go, whether it's for work or play.

time-read
1 min  |
December 2024
LEATHER SLEEVE FROM MANUEL DREESMANN: QUALITY, LUXURY LEATHER MACBOOK SLEEVE
Macworld

LEATHER SLEEVE FROM MANUEL DREESMANN: QUALITY, LUXURY LEATHER MACBOOK SLEEVE

In some ways the modern working-fromhome trend means we don't need to think about protecting our MacBooks as much, since they tend to stay put on a desk at home. But on those occasions when we need to cart a laptop into the office, pack it in a suitcase, or add it to carry-on luggage, the need to protect it from bumps and scrapes should be paramount.

time-read
2 Minuten  |
December 2024
OWC EXPRESS 1M2: SSDS DON'T GET MUCH BETTER THAN THIS
Macworld

OWC EXPRESS 1M2: SSDS DON'T GET MUCH BETTER THAN THIS

The OWC Express 1M2 makes a striking first impression with its cooling-fin design. The cooling fins alone account for around half of the overall height of this external SSD. Good cooling is extremely important, especially for fast NVMe SSD drives.

time-read
1 min  |
December 2024
SAMSUNG M8 SMART MONITOR (M80D): AN 32-AFFORDABLE INCH DISPLAY WITH 4K RESOLUTION
Macworld

SAMSUNG M8 SMART MONITOR (M80D): AN 32-AFFORDABLE INCH DISPLAY WITH 4K RESOLUTION

Samsung's M8 Smart Monitor has been on our list of the Best Mac Monitors (fave.co/435WylB) ever since it first launched back in 2022, as it provides an attractive 32-inch monitor with 4K resolution at a far lower price than Apple's expensive 27-inch Studio Display (fave.co/4eU1x57).

time-read
3 Minuten  |
December 2024