Like most big tech companies, Amazon collects large amounts of data on its users, in part for the purpose of targeting ads and training its Alexa voice models.
Look in the right places, though, and you can minimize or prevent much of this data collection, or even opt out of Amazon's targeted ads entirely. If you're an Amazon customer in any capacity, it's worth taking a minute to sweep through the company's labyrinthine privacy menus and put some limits on the powers of its vast data collection apparatus.
1. OPT OUT OF AMAZON’S TARGETED ADS
First, visit Amazon’s Advertising Preferences page (fave.co/3GHUBbW) and select “Do not show me interest-based ads provided by Amazon.” This will prevent the items you buy on the site from creepily following you around the web.
This story is from the May 2023 edition of PCWorld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the May 2023 edition of PCWorld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Private Internet Access: A low-price, high-value VPN for everyone
This veteran VPN shows it can still hang with the best.
Hands-on: Kensington's first Thunderbolt 5 dock is built for the future
Thunderbolt 5 is here...but you'll need more than just this well-built Kensington dock to take advantage of it.
Tested: Intel's Lunar Lake chip wants you to forget Qualcomm laptops exist
Great battery life, mediocre performance, surprisingly decent gaming: That is how Intel's Lunar Lake chip stacks up.
7 laptop habits that coax the most out of your battery
Don't send your laptop into an early grave.
WordPad is gone from Windows 11. Here's how to bring it back
With the arrival of Windows 11 version 24H2, WordPad is officially gone. Want to keep using it? You're in luck.
Hackers know your social security number. Here's how to stay safe
Thanks to a multitude of data leaks, your most sensitive information is now easily accessible to the world.
20 insanely useful Windows 11 keyboard shortcuts I use every day
After so many years, I'm still discovering new keyboard shortcuts.
WHAT THE HECK IS AN NPU, ANYWAY? HERE'S AN EXPLAINER ON AI CHIPS
ALL PCS WILL SOON HAVE NEURAL PROCESSING UNITS. HERE'S WHAT THAT MEANS FOR YOU IN SIMPLE TERMS.
WINDOWS 11'S 2024 UPDAATE: 5 BIG CHANGES I REALLY LIKE (AND MORE)
WINDOWS 11'S ANNUAL UPDATE IS ROLLING OUT OVER THE NEXT FEW WEEKS.
Hackers are using AI-generated code for malware attacks
Two separate attacks have been spotted using code that was probably written by artificial intelligence.