Marvel could only dream of a monoculture like the one found in “The Boys,” Prime Video’s pitchblack superhero parody, now in its fourth season. Stern-jawed or ready with a smile, “supes” can be seen on the streets of New York City, stopping criminals, but also on multiplex screens, spearheading a cinematic universe; in churches, spinning their powers as divine gifts; on cereal boxes, modelling athleticism; and on bedroom posters, inspiring millions of innocents across America. Vought International, a corporation that’s part Disney, part Fox News, part Big Pharma, first created superheroes as weapons, then turned them into celebrities. The members of the Seven, its élite, Justice Leagueesque squad, have proved both extremely lucrative and—between sexual-harassment scandals, struggles with addiction, and the odd manslaughter case—rather difficult to manage. The company’s stock price, and the supes’ fragile egos, depends on the adoration of the crowd—but, as any show-biz tragedy can tell you, fame is a poor substitute for love.
This story is from the July 08, 2024 edition of The New Yorker.
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This story is from the July 08, 2024 edition of The New Yorker.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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