A long trip on an American highway Lin the summer of 2024 leaves the impression that two kinds of billboards now have near-monopoly rule over our roads. On one side, the billboards, gravely black-and-white and soberly reassuring, advertise cancer centers. ("We treat every type of cancer, including the most important one: yours"; "Beat 3 Brain Tumors. At 57, I gave birth, again.") On the other side, brightly colored and deliberately clownish billboards advertise malpractice and personal-injury lawyers, with phone numbers emblazoned in giant type and the lawyers wearing superhero costumes or intimidating glares, staring down at the highway as they promise to do to juries.
A new Tocqueville considering the landscape would be certain that all Americans do is get sick and sue each other. We ask doctors to cure us of incurable illnesses, and we ask lawyers to take on the doctors who haven't. We are frightened and we are angry; we look to expert intervention for the fears, and to comic but effective-seeming figures for retaliation against the experts who disappoint us.
Much of this is distinctly Americanthe idea that cancer-treatment centers would be in competitive relationships with one another, and so need to advertise, would be as unimaginable in any other industrialized country as the idea that the best way to adjudicate responsibility for a car accident is through aggressive lawsuits. Both reflect national beliefs: in competition, however unreal, and in the assignment of blame, however misplaced. We want to think that, if we haven't fully enjoyed our birthright of plenty and prosperity, a nameable villain is at fault.
This story is from the October 21, 2024 edition of The New Yorker.
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This story is from the October 21, 2024 edition of The New Yorker.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
ART OF STONE
\"The Brutalist.\"
MOMMA MIA
Audra McDonald triumphs in \"Gypsy\" on Broadway.
INTERNATIONAL AFFAIRS
\"Black Doves,\" on Netflix.
NATURE STUDIES
Kyle Abraham's “Dear Lord, Make Me Beautiful.”
WHAT GOOD IS MORALITY?
Ask not just where it came from but what it does for us
THE SPOTIFY SYNDROME
What is the world's largest music-streaming platform really costing us?
THE LEPER - LEE CHANGDONG
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YOU WON'T GET FREE OF IT
Alice Munro's partner sexually abused her daughter. The harm ran through the work and the family.
TALK SENSE
How much sway does our language have over our thinking?
TO THE DETECTIVE INVESTIGATING MY MURDER
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