98% of Enterprises Embrace Live Video Streaming for Key Events, Tata Communications Study Reveals
Digital Studio|December 2024
The latest research from Tata Communications Media reveals that an astounding 98% of enterprises now incorporate live video streaming for key events, such as major corporate announcements, product launches, customer conferences, investor calls, or employee town halls.
98% of Enterprises Embrace Live Video Streaming for Key Events, Tata Communications Study Reveals

The Rise and Rise of Video and Live Streaming in the Enterprise report underscores the universal importance of live video, with every company that streams events (100%) acknowledging its importance to their communications strategies including 45% who deem it 'critical'.

Tata commissioned Sapio Research to survey 300 major enterprises based in the United States and United Kingdom across a broad Comms Media range of sectors, including finance, technology manufacturing, healthcare, and retail. The survey shows that an overwhelming majority say live streaming empowers them to more effectively communicate with employees (96%), customers (83%), and investors (76%).

この記事は Digital Studio の December 2024 版に掲載されています。

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この記事は Digital Studio の December 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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