Alex Keighley Steps Up as Grass Valley's New Senior VP of Sales in North America

Grass Valley, a leader in Production solutions, is pleased to announce the appointment of Alex Keighley as the new Senior Vice President of Sales for North America. In this role, Alex will play a key part in driving growth and strengthening relationships with customers across the region.

With a wealth of experience spanning both the media and technology sectors, Alex brings a unique blend of industry knowledge and sales leadership to Grass Valley. Commenting on his appointment, Alex shared his vision: “While media companies are navigating a challenging period with rapidly evolving technology and business models, it’s also a time of tremendous opportunity. They need trusted partners who can guide them through these transitions while ensuring they continue to deliver outstanding content. My mission is clear: to demonstrate that Grass Valley offers world-class technology, is the #1 trusted advisor for our customers, and that we are the technical and business partner they can rely on.”