What is the size of the Motion picture and broadcast Equipment Rental market in India?
Given the growth of the media and entertainment industry in India, it’s likely that the motion picture and broadcast equipment rental market is also experiencing growth, as companies and individuals look for high-quality equipment to produce content for film, TV, and digital platforms. For starters, renting a property eliminates the need to pay a large down payment, which can be difficult for some to come up with. Additionally, renters don’t have to worry about maintenance and repair costs, since these are typically taken care of by the landlord. According to a report by Ken Research, the Indian media and entertainment industry, which includes the motion picture and broadcast sectors, was valued at USD 24.3 billion in 2020 and is expected to grow at a CAGR of 10.09% from 2021 to 2026.
How has the business sustained itself in the Covid times? How has the recovery been post-Covid?
The livestreaming industry has experienced a significant boost during the COVID-19 pandemic, as many people were forced to stay at home and look for ways to connect with others remotely. With many people stuck at home due to lockdowns and social distancing measures, the demand for online entertainment and social connection has skyrocketed. Livestreaming platforms provide a way for people to connect with others, enjoy live performances, and participate in virtual events. The recovery post-COVID will depend on various factors such as the duration of the pandemic and the extent to which people will return to in-person events. However, it is likely that the livestreaming industry will continue to experience sustained growth even after the pandemic as people have become accustomed to the convenience and accessibility of livestreaming platforms.
This story is from the March 2023 edition of Digital Studio.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2023 edition of Digital Studio.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
ARK Infosolutions and LiveU: Changing the Face of Maha Kumbh Mela with Advanced Tech Solutions
The Maha Kumbh Mela 2025 in Prayagraj wasn’t just a religious gathering—it was a pulsating, worldwide spectacle where millions converged, and global eyes were glued to live broadcasts. For broadcasters, capturing every moment in pristine video quality was a herculean task.
Harmonic VOS360 SaaS Solutions Now on Akamai, Boosting Video Streaming Efficiency
Harmonic has announced that its VOS360 Media SaaS and VOS360 Ad SaaS are now qualified on Akamai, the cybersecurity and cloud company that powers and protects business online.
ROLLING IN STYLE: HOW SONY VENICE GAVE 'CALL ME BAE' ITS GLAMOROUS LOOK
Style meets substance as Sony VENICE delivers stunning imagery for Call Me Bae, framing its signature look through superior dynamic range, rich colors, and sharp details.
TV Tech Inc. Leverages Clear-Com for Studio-to-Remote TV Production
Just recently, TV Tech Inc. a company specializing in providing advanced video and audio infrastructure solutions for television production, used Clear-Com products to support the growing demands of an episodic weekly television show currently in production and airing on a major streaming platform out of Boulder, Colorado. Tasked with building the video and audio infrastructure for the show, TV Tech Inc. successfully used Clear-Com’s award-winning products, Gen-IC virtual intercom, and Arcadia Central Station to connect both on-site and remote teams.
INDUSTRY VOICE
We spoke to a few of the leading businesses of media and entertainment who are participating in the NAB show 2025.
ALEXA 35 BASE MODEL: HIGH-END FILMMAKING MADE ACCESSIBLE
ARRI introduces the ALEXA 35 Base model, bringing the renowned quality of the ALEXA 35 to a broader audience with a more accessible price point while retaining the same superior hardware of its Premium counterpart.
Netflix India Sets the Stage for an Exciting Content Line-up in 2025
Netflix the leading OTT platform has taken India very seriously and with the year ahead the OTT giant has planned a lineup of content that might be highly anticipated.
Alfalite Powers Spain's Largest Virtual Production Studio
Alfalite, the only European manufacturer of LED screens, is proud to announce that its Modularpix Pro VP XR solution is the core technology behind the new Coruña Immersive Studio (CEI), located in A Coruña (Galicia) and recognized as Spain's largest virtual production studio. The facility features a striking 28 x 6-meter LED wall, a 100-square-meter ceiling screen, and two side LED totems, incorporating a total of 1,152 Alfalite VP XR LED panels.
NAB SHOW 2025: A PINNACLE EVENT FOR MEDIA AND ENTERTAINMENT IN LAS VEGAS
The NAB Show 2025, to be held April 5-9 in Las Vegas, will draw over 90,000 global media professionals to explore AI, sustainability, streaming, OTT, and future technologies. Featuring over 200 seminars and 1,000+ exhibitors, it builds on a century- long history of shaping the evolving media landscape.
India-France AI Policy Roundtable 2025: Shaping Global AI Governance and Innovation
AI Policy Roundtable 2025: The Office of the Principal Scientific Adviser (PSA) to the Government of India in partnership with Indian Institute of Science (IISc), Bengaluru, IndiaAI Mission and Sciences Po Paris organised an official side-event to the AI Action Summit 2025, titled '2nd India-France AI Policy Roundtable' on 10th February 2025 at the Sciences Po Paris university campus.
