SONY BURANO SETS NEW STANDARDS IN DIGITAL CINEMA

The Sony BURANO distinguishes itself with its advanced features, including the world's first digital cinema camera with a PL-mount offering in-body image stabilisation and Al-based autofocus. This camera, part of the CineAlta family, integrates an innovative electronic variable ND filter, supports an 8.6K fullframe sensor, and accommodates both full-frame and Super 35 shooting. Digital Studio India spoke exclusively to Mukesh Srivastava - Business Head, Digital Imaging, Sony India. Mr Srivastava shared that Sony plans to leverage BURANO's unique capabilities by positioning it as a versatile tool for filmmakers seeking cutting-edge technology and exceptional image quality. The camera's advanced features and high mobility cater to a broad range of production environments, from mainstream film and OTT content to documentaries and advertisements

How is it going to be positioned in the market alongside other high-resolution cinema cameras?

The new BURANO features a sensor that matches the colour science of the VENICE 2 and is specially designed for single-camera operators and small crews. This camera combines exceptional image quality with high mobility. In addition, the compact housing includes electronic variable ND filter alongside the optical image stabilisation mechanism, a technological feat never achieved previously. When removing the PL lens mount, the camera can be used with E-mount lenses and supports fast hybrid AF and subject recognition AF.

BURANO is highly versatile, making it ideal for a wide range of projects, from solo operators or small crews working with tight budgets to larger productions. It’s well-suited for narratives in Mainstream films, regional films, OTT content, web series, Documentaries, advertising, commercials, music videos and more.

How will Sony educate potential consumers about the unique features and advantages of the Sony BURANO, such as its 8.6K sensor and 16-bit Raw capabilities?

The entertainment and media industry are rapidly evolving, thanks to the rise of young and aspiring filmmakers who are experimenting with a variety of genres and content formats. This new generation of talent is redefining the media landscape by utilising technology and alternative platforms to create unique and compelling media experiences.