SONY LEADING THE DIGITAL CINEMA MARKET

Sony has been leading the digital cinema market with its top-of the line digital cinema cameras. Mukesh Srivastava, HeadDigital Imaging Business at Sony India Pvt. Ltd shares his insights on Sony's strategy in the market

- Mukesh Srivastava

What are the rapid changes your company is experiencing in terms of rising customer’s expectations?

In past few years customers have evolved and adapted to all modulation of content consumption and creation. The bloom of OTT, Regional films, Filmmaking and vlogging is on a humongous expansion as Indian customers never cease to surprise.

Sony as a pioneer of video segment offers the strongest line-up, designed with a broader spectrum of creating multimedia. The cameras are well equipped to provide solutions as per the industry demands and fulfilling the requirement of the professionals who want to push new lines of experimentation.

Sony Cinema Line cameras like FX30, FX3, FX6, FX9 are professional choice equipment besides the top-of-the-line Digital Cinema Camera Venice 2, known for its repute in Hollywood, Bollywood, and regional cinema industry.

In addition to cinema line-up, Sony also provides solution with world’s first Full-Frame PTZ Interchangeable lens camera – FR7 to satisfy the creative conscience of creators.

Tell us briefly about the new product launched and its prime features

Sony’s Cinema Line sets a benchmark for filmmaking as the cameras offer exclusive features that let the creators set new milestones.

Sony is in the pursuit of meeting the creative demands of professionals so that we can bring their imaginations into reality, which makes each product unique based on its execution in the hands of professionals.

Catering to the demands of professionals, Sony has launched three most unique cameras recently – FX30, FR7, Venice 2.

FX30 -The entry-level cinema camera for mass-level production for budget, budding users so that they can experience the panache of high-end cinema shooting.