TINNU INTERNATIONAL LEADS THE RENTAL MARKET

Digital Studio profiles some of the leading players in the rental market.

With over 3 decades of solid experience in selling high-end cinema equipment to the Indian film industry, Tinnu International in one of the most trusted names in the rental business. With unstinting focus on long-term strategic partnerships and best-quality customer service, Tinnu is a preferred distributor for many world-class brands including RED, Tiffen, Schneider Krueznach, Leitz and cmotion. Amit Bhandari, Director of Sales & Business Development of Tinnu International shares his insights on the rental business.

Which segment is driving the rental business? Is it the motion picture rental, reality shows, web series or sporting or live events?

This is an interesting and an extremely difficult question to answer. During lockdown – web series/OTT kept several businesses afloat. Due to restrictions on largers crowds, etc it became very difficult for movies to continue their shoots. However, web series a comparatively more adaptive in their way of working, they optimised their workflow and managed to continue shooting even with a smaller crew.