Before founding Indulgeo Essentials, Supriya Malik was a hand and foot casting artist managing her brand Memorabilia. She had no plans of entering the beauty industry until she realised a particular idea had been staring her in the face for many years "Since my father's passing in 2000, my mother had been creating blends using essential oils and natural ingredients. Initially, she managed a fashion house to support the family, but she later faced a challenging diagnosis of severe alopecia. When nothing seemed to work, my mother decided to abandon the medications, as they were also adversely affecting her mental health, and turned to naturopathy instead. As she underwent her own healing journey, she simultaneously immersed herself in learning the techniques. She pursued online courses from international sources and formulated blends for personal use," she explains. Interestingly, Supriya recognised the business opportunity when she applied one of the formulations on her daughter who is born with a unique genetic condition that causes her to be allergic to glucose, resulting in a rash whenever she consumes anything sweet. Despite consulting with renowned dermatologists, there seemed to be no solution. "At that point, we decided to collaborate with my mother, leveraging her expertise to create an internal concoction," she reveals. After months of research and experimentation, they developed the Blooming Body Oil, which proved to be a perfect remedy for her daughter's condition.
"Seeing the remarkable results on my three-year-old daughter made me realise the potential impact these ideas could have on many others facing similar concerns," Supriya says, adding, "I recognised the need for products that were not only sensory-pleasing but also delivered effective results. It was in this gap that I saw an opportunity to make a difference and launched Indulgeo Essentials in 2017".
It's been six years, and they've crossed plenty of milestones already. "Achieving an all-sustainable packaging solution was a significant milestone for us as was expanding our Actives range, which allows us to offer even more innovative and effective products, Supriya enthuses. She was recognised as one of The Economic Times Top 40 Global Indian Leaders in 2022 for her contributions and leadership in the industry.

BEAUTY WITH A PURPOSE

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Get Out Of Text Tension

Pick Your Patterns Of Love

TAME THAT TEMPER

HOW YOUR PALS POWER YOUR LOVE

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THE WAY OF THE WATER

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.