Anita Dongre
CHIEF CREATIVE OFFICER - HOUSE OF ANITA DONGRE
In 1995, designer Anita Dongre and her sister Meena Sehra started a womenswear label with just two sewing machines in their bedroom balcony. That label went on to become The House of Anita Dongre fashion conglomerate, a Mecca for modern Indian women who look to the brand for their wardrobe needs – from bridal wear to everyday clothing. Anita has been quick to establish herself as one of the most successful female designers in the country, and it’s a position she doesn’t take lightly.
She has used it to empower women artisans from lower socio-economic groups via her association with SEWA (Self-Employed Women’s Association). “Nine years ago, we travelled to the heart of Gujarat to meet the women of SEWA and returned having offered the commitment to give them work without displacing them, and to preserve their craft,” shares Anita, whose shared passion for economic self-reliance propelled this collaboration. An association with the brand has helped these women achieve financial independence and given them an opportunity to showcase their karigari to the world via Anita Dongre creations that have both global appeal and a worldwide audience.
Anita believes that this has resulted in an increased respect for the women in their households, better educational opportunities for their children, and an overall improvement in the quality of life of their families. “As designers, we have a responsibility to modernise and integrate our crafts and ensure their continued existence,” believes Anita, urging more designers to use their platform to empower artisans. With regard to her own association with SEWA, she is looking forward to sending more work their way.''
This story is from the August 2024 edition of Femina.
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This story is from the August 2024 edition of Femina.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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