Rhycni- pronounced exactly like it is spelled - is an avant garde Indian label founded by sisters Nikita and Raveena Galani in September 2021. They landed on&nbsp;the name after arbitrarily texting each other letters on their keypad and seeing what stuck. This impish impulsiveness is carried forward into their clothes too. Raveena's previous experience in fashion and Nikita's lack thereof lends the brand its wearability with a dose of whimsy.
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Along with signature dystopian aesthetics, Rhycni creations have a certain future-adjacent slant that invokes both awe and intrigue. Puffer jackets in blown-out (quite literally) proportions are a staple in all the label's collections. Perfectly tailored yet form-challenging shirts and pants in highly reflective fluid fabrics make an appearance alongside polyester co-ords that are held together with drawstrings and other unassuming hardware.&nbsp;The oversized, all-engulfing loop-woven pieces the latest addition to the sisters' nonconformist oeuvre - highlights the place at the intersection of bulky and sexy where the label's design identity mainly resides. Whether you wear the pieces to a metaverse meet-up or in real life is left up to you.&nbsp;
<img src="https://cdn.magzter.com/Femina/1676436908/articles/FjDTXnd481676615262160/4612001002.jpg">
<img src="https://cdn.magzter.com/Femina/1676436908/articles/FjDTXnd481676615262160/4744044642.jpg">

RHYCNI

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.