Ask any fashionista where she gets her unique wardrobe from and you are most likely to hear that she has shopped at Hi Life at least once. With 130+ premium exhibitions a year conducted across Indian metros and cities such as Visakhapatnam, Nagpur, Coimbatore and overseas, Hi Life Exhibition is a force to reckon with.
Hi Life Exhibition started small but its founder Aby Dominic had big dreams. Targeted at the high-end woman who looks for fashionable and unique ensembles and accessories, the first ever exhibition was held at Hyderabad in 2013. This was a resounding success and from then on, there was no turning back.
Looking at the luxury segment, each of the four consumer brands, Hi Life, Design Library, Hi Life Brides and Hi Life Jewels, is a leader in its category and has been associated with and endorsed by supermodels, celebrities and beauty queens celebrated for their fashion vibes.
Dominic always harboured a passion for fashion, lifestyle and a relentless entrepreneurial spirit. This combination of creativity and business acumen led to the inception of Hi Life Exhibition, a unique platform that bridges the gap between emerging designers and fashion enthusiasts.
This story is from the August 2024 edition of PROVOKE Lifestyle.
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This story is from the August 2024 edition of PROVOKE Lifestyle.
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