1. What was your dream in your growing-up days?
How did you get into the jewellery business that you do? We all have many dreams when we are growing up but for me things were different. Since I left my home at the age of 15 at that time, for me the dream was earning three meals a day. With time everything changed but the only thing that remained constant for me was hunger for success. I always wanted to be successful, but I had no clue what I wanted to do in life and as they say "The harder I worked the luckier I got". So, after doing dozens of odd jobs for years, I finally started my Fashion Jewellery brand, Rubans.
In 2006 I participated in Gladrags Mrs. India and it was a wonderful experience.
When I got selected in the final 20 participants, I joined the boot camp where we used to practice for the final show every day. During these sessions. we had to dress up and it is here that I realised how important was jewellery to decide on the final look of a person whether it was a normal woman or a model. After the event I started my corporate merchandising company in which some of India's biggest brands were my clients. I used to work with many big corporate brands. Despite doing well in corporate merchandising business Fashion and Jewellery was always my first love and I used to read a lot about the Indian fashion jewellery market.
I always felt that the Indian consumer was not getting enough choice in Fashion Jewellery and a lot of them were buying jewellery from abroad or getting it through their family and friends who used to visit India. I believe that a perfect business opportunity lies in places where there is a gap. The Indian Jewellery market had that gap and I was confident that I would be able to use this opportunity and give the consumers what they had been longing in for a long time. Thus, in 2014 I launched my Fashion Jewellery brand Rubans with a humble investment of Rs 3 Lacs.
This story is from the March 2024 edition of PROVOKE Lifestyle.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2024 edition of PROVOKE Lifestyle.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
THE FUTURE OF FERTILITY
She has as many feathers in her cap as the number of degrees and accomplishments she holds in her medical field. Dr. Priya Selvaraj MD, DNB, MCE, MNAMS, FICOG, a senior consultant in obstetrics and gynaecology with specialisation in reproductive medicine and clinical embryology has 25 years of experience and is currently serving as the Director of GG Hospital, Fertility research and women's specialty center, Chennai.
BENGALURU'S BOLD MAIDEN
CRICKETER SHREYANKA PATIL OPENS UP ABOUT HER UNDYING ZEAL FOR THE GAME, HER MANTRA IN LIFE AND MORE IN THIS EXCLUSIVE INTERVIEW...
TALK OF THE TOWN
WOMEN-FRIENDLY CARS REVVING UP THE ROADS RIGHT NOW
STRONG & UNBREAKABLE
CARRYING THE LEGACY OF MUSICAL LEGENDS ACROSS GENERATIONS WITH GRACE AND THE VOICE OF GODDESS SARASWATI, HERE'S DR. NITHYASREE MAHADEVAN IN AN EXCLUSIVE INTERVIEW
Allowing the Feminine to Flow
\"THE MOST IMPORTANT THING THAT A WOMAN SHOULD GUARD AGAINST IS TRYING TO BECOME LIKE A MAN\" - SADHGURU
The Smart Choice for Every Woman
BUY THE BEST SMART TECH WITHOUT BREAKING THE BANK
BREAKING BARRIERS: Vidya Pillai's Rise as a Snooker Champion
CHENNAI-BORN VIDYA PILLAI IS A TEN-TIME WOMEN'S NATIONAL SNOOKER CHAMPION. SHE HAS THE DISTINCTION OF BEING THE FIRST AND ONLY INDIAN WOMAN TO BECOME A WORLD CHAMPION IN SNOOKER 2023. SHE WAS PART OF THE FIRST INDIAN WOMEN'S TEAM TO WIN THE GOLD MEDAL IN THE WORLD SNOOKER DOUBLES. SHE HAS RECENTLY MADE THE COUNTRY PROUD WITH HER. SHE WAS THE SILVER MEDALIST AT THE WCBS WORLD TEAM CHAMPIONSHIP AT KIELCE, POLAND IN 2024.
Womanly Wisdom
THIS WOMEN'S DAY, I AM SHARING SOME WORDS OF WISDOM THAT I'VE LEARNED ALONG THE WAY
THE BOLD & THE BEAUTIFUL
THE LIVES OF THE RICH AND FAMOUS HAVE ALWAYS INTRIGUED ME. ONE OF THE HIGHLIGHTS OF MY COVETED TRIP TO GREATER PALM SPRINGS IN SOUTHERN CALIFORNIA ON THE WESTERN EDGE OF THE COACHELLA VALLEY IN RIVERSIDE COUNTY WAS A VISIT TO FRANK SINATRA'S HOUSE, BESIDES ALL THE POSTCARD PERFECT VIBES THAT THIS DREAMY DESTINATION BRINGS
From Africa to Chennai
THIS AFRICAN HEALTHCARE EXPERT IS PUTTING CHENNAI ON THE GLOBAL MEDICAL TOURISM MAP
