BETWEEN OF THEM, ONE'S THE TWO GOING ON A FIRST DATE WITH STAR CRICKETER GILL AND ANOTHER IS CHOOSING SHUBMAN "BREAKFAST OVER BAE" AND SHUNNING A TOXIC EX.
Both Niharika NM and Srushti Tawade have rocked the cover of Rolling Stone India before and now they're here together and taking stock of their respective journeys as creators so far.
The pair give us a crash course on what it takes to be a content creator in 2023, even as they're in the spotlight for Budweiser Beats' collaboration series Real Behind The Reel, which aims to empower creators to conquer obstacles, ignite inspiration, and unlock their fullest potential. It aims to uncover the hidden stories, celebrate the visionaries, and amplify the voices shaping the future of creativity and define what it means to 'Get Your Beats On.
If there are things they share in common, it's not difficult to point out -- Niharika and Tawade have both amassed a massive following often for their humorous turns, but also keeping their comedic intent rooted in awkward and sometimes even uncomfortable truths.
From dating advice to always pulling the funniest facial expressions on the Internet, engineer-turned-digital creator Niharika NM says authenticity stays at the core of her writing now that the Bengaluru girl has arguably broken into the mainstream. Tawade, for her part, is still staying close to hip-hop but doing it her way, moving forward with the confidence that "whatever is served plenty" will eventually become part of mainstream consciousness rather than a niche with one-time relevance.
This story is from the June 2023 edition of RollingStone India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2023 edition of RollingStone India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
DANCE-FLOOR BLISS AND THE SEARCH FOR (POST-) HUMAN CONNECTION
Over the course of roughly a decade, CARIBOU, the electronic-leaning project from Canadian musician and composer Dan Snaith, has released intricate, sonically inventive records that cradle rhythm and history. On \"Home,\" from 2020's Suddenly, he coos softly alongside a frenetic flip of Gloria Barnes' 1971 single of the same name. There, the subtle cracks and gestures in his voice manage to breathe life into the digitally-manipulated sample. Caribou's music has so far thrived on this quality — Snaith's seemingly boundless musical curiosity and his ability to crystalize big ideas into euphoric moments of dance-floor bliss. It's why his choice to use artificial intelligence on his vocals for his latest album, Honey, feels like a misstep. Here, Snaith's voice is transformed in character and identity, at times creating revelatory moments, like on \"Come Find Me,\" where he's reimagined as a treacly-toned young woman, though in small enough doses for it to work. Elsewhere, like on the rap-adjacent \"Campfire,\" where Snaith renders himself as the sort of rapper you might hear on a Caribou track (think Definitive Jux vibes), the concept breaks down.
Get Closer: The Intimate Gaze of Films at NYFF62
A second intimacy arises between our lives and those unfolding on screen... and in setting their sights on exploring ordinary lives at close range, filmmakers at this year's New York Film Festival deepened that intimacy to great effect
Meet the Women DJs Shaping Global EDM
For years, men have led the electronic dance music (EDM) scene, but lately, women DJs have been shaking things up in every sense. These talented artists aren't just challenging gender norms—they're redefining the art of music production and live performance. With fresh styles and creativity, they're leaving a lasting impact on the EDM world, proving that the future of dance music is vibrant, inclusive, and thrilling.
Is India's Music Festival Season : Privilege Only Few Can Afford?
With soaring ticket prices, are Inda's music festivals slipping out of reach for the average fan?
Unpacking the Excitement and Inspiration of SXSW Sydney
The festival underscored the essential role of music as a universal language shaped by local culture
How Earthgang Fought the Algorithm and Won
Atlanta duo discuss their new album, Perfect Fantasy, working with Pharrell and Snoop, and staying independent
Foster The People: 'Fame can literally shorten your life-it's intense, and it gets in your head'
We caught up with the iconic indiepop icon Mark Foster to talk 2024's Paradise State of Mind, creative influences, and the personal journey of an artist
Everything Everything on Their India Debut and Writing 'Emotionally Interesting Music
British art-rock band's vocalist-guitarist Jonathan Higgs talks about performing at Bandland 2024 in Bengaluru and having die-hard fans who'll talk to them about politics as well as personal stories
INDIA'S HIP HOP MOVEMENT GAINS MOMENTUM
SPOTIFY IS PUTTING INDIA'S DIVERSE HIP-HOP VOICES AND REAL STORIES IN THE SPOTLIGHT
TINASHE 'I'VE BEEN IN THE GAME 10 YEARS.I'M NOT NEW TO THIS.I'M TRUE TO THIS'
The singer reached a new peak when her song ‘Nasty’ went wildly viral. Now, Tinashe is energized and ready for more