Yashraj Mukhate: "I've Got a Fan Base That Likes More Than Just Memes"

The composer, singer and producer says his new song "Rasmalai" has "resonated deeply with viewers, connecting on an emotional level"

- ANURAG TAGAT

AFTER THREE YEARS of gaining a reputation as that meme-making music composer, singer and producer, Yashraj Mukhate plays to his strengths on his new song "Rasmalai," which is a lofty, catchy love letter to his favorite sweet dish.

The song also marks the launch of Mukhate's label YM Originals, even as Mukhate goes on to collaborate with the likes of pop veteran Lucky Ali and producer Mikey McCleary on the recent single "Muskurayega." In an interview with Rolling Stone India, Mukhate talks about the making of "Rasmalai" (the song, of course) and what's coming up next.

What has the reception for "Rasmalai" been like so far? What's a memorable thing you read/reaction you saw to it so far?

The experience has been surprisingly wonderful. Despite the platform's inclination towards quick content, the full-length song "Rasmalai" on my profile has resonated deeply with viewers, connecting on an emotional level. Many even shared their Rasmalai moments inspired by the song, flooding my mentions with heartwarming pictures. The unexpected and heartening response has truly been a joy.