PLUSH HOUR
Total Film|July 2023
THE BEANIE BUBBLE Trojan Horse comedy drama pulls at the seams of the Beanie Baby craze.
JORDAN FARLEY
PLUSH HOUR

If you know anything about Beanie Babies it’s probably that, for a moment in the mid-90s, they were as popular as  Furbies, Tamagotchis and Tickle Me Elmos combined, fuelling one of the biggest speculative crazes in American history as $5 beanbag animals were bought and sold by ravenous collectors for thousands.

Beanie Babies turned their eccentric creator, Ty Warner, into a billionaire in short order. But for the women in his orbit, those who possessed the innovative business acumen responsible for propelling Ty into the stratosphere – represented on screen in a new Apple TV+ film by Elizabeth Banks’ Robbie, Geraldine Viswanathan’s Maya and Sarah Snook’s Sheila – the Beanie Bubble wasn’t anywhere near as lucrative.

This story is from the July 2023 edition of Total Film.

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This story is from the July 2023 edition of Total Film.

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