PAMPER YOUR BABY WITH A LUXE SKINCARE EXPERIENCE

Baby care brand CITTA offers products that are perfect for newborns and kids with the most sensitive skin

CITTA's gift box; (right from L-R) CITTA's co-founders Monisha Sharma, Akanksha Sharma, and Tanay Sharma; (below) skincare range by CITTA

Homegrown and family-run bath and skincare brand CITTA brings to millennial parents the goodness of grandma-approved skincare rituals and remedies, but in bottles. Founded by Akanksha Sharma, Monisha Sharma, and Tanay Sharma, CITTA products are meant for newborns and kids-especially those with the most sensitive skin.

The word 'citta' originates from the Sanskrit word 'chitta, which means consciousness-embodying the brand's ethos of doing everything consciously.

The brand's cruelty-free and dermatologically tested products are formulated after conducting extensive research, and made with ethically sourced and manufactured ingredients. CITTA believes in 100 per cent transparency, which is why they mention every single ingredient on the packaging thus allowing buyers to make an informed decision.

After gaining popularity in the luxury baby bath and skincare segment, CITTA has attracted a niche audience and loyal customer base. Rooted in ancient rituals, the brand works with doctors to create products with skin-friendly pH that are free of sulphates, parabens, silicones, and toxins. The brand's mission is to create the safest and most effective natural skincare.

An added advantage is that CITTA offers the best of both worlds-their coveted offerings are inspired by Indian traditions with convincing scientific backing.