6 Fashion Brands Serving Looks and Giving Back
Cosmopolitan US|Issue 06, 2022
For these designers, caring about your well-being isn't a trend-it's what they're all about.
TARAH-LYNN SAINT-ELIEN AND ANDREA ZENDEJAS
6 Fashion Brands Serving Looks and Giving Back

The Mayfair Group

TheMayfairGroupLLC.com

“The Empathy, Always collection has become one of our most iconic staples,” says Mayfair Group founder Sam Abrahart. It sends a powerful message and is a great reminder for anybody who wears or sees it.” Mayfair's seriousness about its mission to help spread awareness and destigmatize mental health hasn't lessened any sense of fun in its designs though—if anything, it fuels it. And that’s made this brand a bona fide celeb fave. Sweatsuits featuring phrases like Your emotions are valid” and doodled-on crewnecks have been spotted on everyone from Jennifer Lopez to Bella Hadid. The good vibes extend beyond the clothes too: This past spring, Mayfair launched a therapy fund in partnership with MyWellbeing, a mental health organization that matches people with behavioral health providers.

The Local Love Club

TheLocalLoveClub.com

If the phrase "You can sit with us" were a fashion brand, it would be the Local Love Club. Founder Maeve Reilly was bullied growing up, and her brand of sweatsuits was conceived as one way to flip the script. "It's really important for me to use my platform to help spread positivity through clothes that are wearable, comfortable, and relatable," she says. (One example? A super-soft sweatshirt with the phrase "Love More World Tour" printed on it.) Beyond making inclusive clothing, Reilly also donates a portion of the brand's proceeds to the Kind Campaign, a nonprofit that brings awareness to and aims to prevent girl-on-girl bullying.

IDONTMIND

IDontMind.com

IDONTMIND crew, $65, wristband, $5, shop.idontmind.com

This story is from the Issue 06, 2022 edition of Cosmopolitan US.

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This story is from the Issue 06, 2022 edition of Cosmopolitan US.

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