What you wear proclaims who you are, but sometimes, the most captivating details are unspoken. A hint of citrus that echoes the freshness of a crisp white blouse, the warmth of vanilla that complements the sensuality of a sleek black dress—fragrance adds the finishing touch, the secret weapon in every fashionista's arsenal. Providing a wardrobe of scents for every mood is Coty Inc., the beauty giant which is behind some of the most distinctive perfumes for Burberry, Calvin Klein, Chloé, Gucci, Hugo Boss, Marc Jacobs, and more.
Founded by French perfumer and marketing genius Francois Coty in 1904—at a time when fragrances were considered high-end luxury elixirs for the wealthy elite—the company disrupted the industry by making perfume accessible to the masses, and introduced new accords and innovative fragrance profiles. Some of his iconic creations include Chypre de Coty (1917)) Ambre Antique de Coty (1913), and La Rose Jacqueminot (1904) which was considered ahead of its time for mixing natural rose essences with synthetic molecules to replicate the scent of a rose that never fades.
This story is from the August 2024 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 2024 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Awakening After Adversity
Author and wellness advocate JILL ALPHONSO says the one thing that breast cancer taught her was to prioritise herself-a lesson every young woman must learn.
Miami Vibes
Urban art, dreamy beaches, Latin flavour...find out why these have made MIAMI a sought-after destination.
The Language Of Flowers
Young designers are falling for the subversive power of a classic motif.
The Joy Luck Club
The duo behind YanYan takes play very seriously. Phyllis Chan and Suzzie Chung share how they are shaking up the world of knitwear while having absolute fun.
Wild West
For its latest collection, WEEKEND MAX MARA teams up with American actress Lucy Hale to embrace the season's rustic charm.
Men Of The Hour
Fresh off the success of their drama, 4MINUTES, Thai actors Bible Wichapas Sumettikul and Jespipat Tilapornputt are on the cusp of international stardom.
Conquer The Day
As a versatile everyday watch with panache, LONGINES' new Conquest collection gets the job done very nicely.
Woman On A Mission
Rebecca Lim may have taken a step back from showbiz to settle into her new role as first-time mum, but the actress wants everyone to know that they haven't seen the last of Becks. She talks to ELLE about reconciling motherhood and career.
The Making Of An Icon
"SHOUT, SHOUT, LET IT ALL OUT," sings Fann Wong as glittering creations from Buccellati are carefully put on her.
Million Dollar Woman
With her dazzling confidence and supermodel aura, GIGI HADID is the embodiment of Rabanne's new Million Gold For Her fragrance.
