First founded in 1976, German luxury house MCM rose to prominence with its innovative and rule-breaking spirit, a spirit that came to define the city of Munich — where the brand is based — in the 1970s. This year, the brand has taken a new visual direction, retaining their beloved heritage codes while looking to the future. As part of its new chapter, MCM welcomes the season of giving with the “It’s Me, I’m The Gift” campaign, which combines the brand’s DNA with the celebratory spirit of the holidays.
This story is from the December 2023 edition of ELLE Singapore.
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This story is from the December 2023 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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