Anastasia Beverly Hills (ABH) is a name that's synonymous with sculpted brows. After all, founder Anastasia Soare is the woman behind the Golden Ratio Eyebrow Shaping Method-a game-changer that's been reshaping faces since the '90s.
But ABH isn't a one-woman show. Anastasia's daughter, Norvina, brings a social media savvy that has landed them over 19 million followers on Instagram. Today, this powerhouse pair leads a US$500 million (about S$670 million) business.
ELLE Singapore caught up with the dynamic duo to find out what makes their relationship tick and what it takes to build a beauty empire.
How has it been seeing your daughter grow within the company?
This story is from the August 2024 edition of ELLE Singapore.
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This story is from the August 2024 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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